Riviera’s dealer meeting a hit in Genoa, Italy

GENOA, ITALY OCTOBER 2009: Sixteen people from dealerships across the continent including Spain, France, Dubai and Sweden converged at Italy's Genoa dealer meeting hosted by Riviera prior to the opening of the October boat show.

The dealer meeting reviewed new model releases for 2010 and previewed the Genoa Boat Show as well as an update on Riviera.

Riviera's Director Sales and Marketing for Europe, Africa and Middle East, David Taylor said the product update was invaluable for dealers prior to the boat show.

"It is important the dealers have a clear understanding of the new models and changes made to existing models," Mr Taylor said.

"Riviera had four boats on display, the 38 and 41 Flybridge, 4400 Sport Yacht, and 48 Offshore Express.

"The Genoa International Boat Show has been running for the past 49 years and is the largest boat show in the world, attended by prospective retail customers from the region as well as all parts of the world.

"Riviera has a long standing reputation for presenting the European, African and Middle Eastern market with new innovative designs, which is why the introduction of the Sport Yacht models is in hot demand, because they are popular in the Mediterranean."

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